In January of 2019, ODNA joined the Outdoor Media Association (OMA) as a member. The OMA is the peak industry body for the out-of-home industry in Australia, representing companies who display advertising, own signs or provide facilities and services to the OOH industry. OMA members account for approximately 80% of the OOH revenue generated in Australia.
In addition to guiding and promoting the OOH industry, the OMA also provides use of it’s audience measurement tool MOVE. MOVE provides standardised measurement of target audiences by reporting on active audiences.