Australia's OOH Market continues to grow

Photo by Markus Spiske

Photo by Markus Spiske

Australia’s Out of Home (OOH) advertising sector saw growth for the 8th consecutive year in 2017 as recent data from the Outdoor Media Association (OMA) shows.

Figures rose from $296.4 million expenditure on roadside billboards in 2016 - $332.6 million in 2017, which clearly shows the growth and impact billboard advertising is having for Australian businesses.

Digital OOH has seen its own levels of growth, from 40.2% of total net media revenue in 2016, to 47.3% in 2017.

As Steve O’Connor, Chairman of OMA said, “These results prove that OOH is a strong channel in the media mix.”. An industry which “continually invest(s) in our platform to ensure we are delivering more to advertisers.”, which is something we here at ODNA can confirm, having grown from 10 to 20 screens in the past year.

Not only has industry revenue grown, but also audience size. In fact, the CEO of OMA, Charmaine Moldrich, reported OOH audiences have grown by 23% in the last seven years. That’s more than Australia’s population growth, which is only at 14.9%.

 Source: Outdoor Media Association, January 17, 2018.